Influencer Calculator

Fair price = CPM × Reach / 1,000. Move sliders — valuation calculates live.

Default values: Bille Scherzinger. Reel Reach = realistic sponsored value (organic median − ~25%), Story = avg. according to media kit.

Best = your dream price (paid level). Realistic = fair market, default benchmark. Worst = pain threshold. Click/ROAS evaluation runs separately after the campaign (Matrix 2 in the Excel sheet).